To begin my drafting stages, I took my favourite designs from my initial ideas and created them as these board and wheel designs. The first I experimented with was the 4 suits design, I like the simplistic design for the board and the minimalist style on the wheel, which was mostly made up of negative space. I found however that while I liked the design and while I also think that this design would fit very well into my indie demographic, I just can’t see where I could take this design, given the limited space of the board. I don’t think I will continue with this design because of this, however I may consider this for my clothes designs because I love the shapes so much.
Taking my next idea which revolved around a cartoon, comic style, I went with this design to begin with. To start off with I love the style and the concept, however I don’t like how much of this was just assets taken from the internet and the only thing that was hand made was the yellow background which was made with the pen tool. I just don’t feel like this is an original design since so much was taken from somewhere else rather than made by me. I also think that this design wouldn’t appeal to my target audience as much as I would want it to because of it’s rough and chaotic style. Therefor while I still do like the design, I wont be continuing with this design because of how I can’t link it to my audience.
This is when I began experimenting with asian typography, I got the idea from some posts on pinterest which showed Japanese typography. I really think this idea has a lot of merit, which I talked about in my initial idea generation. I think that this idea has a lot of potential however I will need to decide on the words that I will use for the board and for the wheels, and I should also consider other languages since I am going to be continuing with this design. I also think the words on the wheel should be changed around in order to fit on the wheel better and not be cut off. Lastly as well, I think that typography and basic block shapes are very popular in the indie scene as the design is clean, minimalist in a sense and easy to consume as an image. I think that this is as very strong contender for my next stage in my drafts.
I had two separate ideas for a Japanese themed board design and I actually consider combining them together early on, however I wanted to see what the two designs looked like separated before I combined them to see if they looked better on their own. However after doing this I think my original idea was correct and combining them together is actually the best idea. My reasoning for this is that I think that while the typography is very strong on it’s own, the background being a plain white is pretty boring, and having this flag as a background may actually be a great idea in order to break up the blank negative space. For the wheel though, I think I may try something different with it as I’m not sure about just the red circle in the middle. I also think that this will still work well with my target audience because of the simple colour scheme and basic designs.
I had the idea moving on from this of doing the same kind of thing but with Korean rather than Japanese. What I found was that the design was just as strong and it also gave me the idea that I could take four Asian languages and use them for my four board designs which would make them synergise with each other help them all link together rather than being just random designs grouped together. I think that hey probably wont be connected in any way to the clothes designs however I still need to fully decide what I am going to be doing for them. one quick things of note as well is that the characters on the wheel need to be scaled down in order for them to fit on the wheels better and not bleed into the inner circle.
This final idea is a complete throwaway, there really isn’t anything I like about the design apart from the concept which I think if I had my own photography and was looking for a different audience would be a really nice design. The problem is, is that getting something exactly like this on my own would be essentially impossible. Therefor I think that this is a good design in principle but the actual execution of it would be lack-luster and just not worth my time.
I then moved onto my next stage of drafting and to begin with I went to the Japanese board and started work on the wheels. I already had the design down and the character are perfect in my opinion. However I still had one thing I wanted to explore and that was adding something to the background for the wheel. I thought at first keeping the flag like in the old design however I felt that using two different flags for the same country didn’t make much sense, so I ended up instead finding an outline of Japan, coloured it red and stuck it onto the background and added a “darken” effect to it in order for it to help stick to the wheel and allow the shadows to get through without having to manually add them. Overall I think I have found my wheel design formula and I will continue this trend for the other designs in order to help them match. I think that this is a great step in my design as it helps bring attention to the wheels rather than them being overshadowed by the main design. I also think that this also helps link to my audience as it delves further into the idea of using simple colours, basic design design and shapes in order to break up the negative space which, after looking at indie based research, shows it really appeals to that demographic.
Now it was time to move onto the board, which after finishing may be my favourite design out of them all because of the mixture between straight lines and fluid curves which help make the design more diverse and interesting to look at. I also love the background inclusion which has paid off greatly in comparison to the vanilla design which had the white background. I think that my thought process was dead on in terms of using this as a way to connect to my target audience, because of the sleek design, the clean colours and the simple styles which I expected to appeal to my an indie demographic.
At this point I decided to do my four designs based a 4 asian languages, the four I chose was; Japanese, Chinese, Korean, and Nepalese. To begin with I started with the Nepalese board since it was the hardest language to create using shapes, due to the weird structure and the curved shapes. I used the warp tool to overcome this problem.
Once the characters were created, I then applied the Nepal flag to the background, however due to it’s unique shape, I had to zoom in a lot in order for it to fit and not show so much white on the board. It also helped keep the symbols in the centre. I’m really happy with this design and that it was able to work with other languages, I am confident that I will be able to continue this design style for my other boards to the same level of quality.
The wheels were pretty challenging in this case, because of the way the language works, I couldn’t wrap the word around the wheel like the other ones. I didn’t want to just have it on its own and I also didn’t want it curved around, that would damage the concept of the design style.
I ended up compromising and duplicating the design in order to show on both the top and the bottom, also meaning it could be read from pretty much any direction. I felt like this was a good way around my problem. I also included the country outline on the wheel, this one also included a flag inside it and I thought that it was a nice touch to it.
Moving on the Chinese design, I did the same thing as every other wheel design and at this point I’m starting to really like the matching designs and think that it would look great as a set. This gives me an idea of what I could do for my exhibition, making it seem like a store front on a website that would sell all these designs as a set. I will research more into this later and come up with more ideas for how I could present my work.
The board design was pretty much exactly the same as the others with no real troubles due to the very simple Chinese characters and their block styled characters. Once again, I am very happy with the way that the boards match and that their style is consistent and clean cut. I am still very confident in their ability to coincide with my target audience.
I had a little bit of a problem with this wheel design, firstly the Korean word for Harmony is only 3 characters long meaning that there was a blank space at the bottom with no solution to fill it in. Also the map was being difficult as I wanted to apply the darken effect to it like the others but when i did, it would get rid of the white. I overcame this by separating the layers (white and red+blue) and using the darken on just the red and blue so it would keep the white in. It didn’t make a lot of difference but it made enough to make this worth it.
Since I had already made the characters for this board in my first draft, and since the word was really simple and easy to make. All I had to do was apply the South Korean flag to the board and that was it, the flag slightly annoys me due to the amount of white and negative space I was trying to fill. There isn’t much I can do about it however I still think the design works well and the synergy is still strong amongst the designs.
To go into a more indepth showing of how I made the shapes and characters. I used the shape tool and simply arranged them in the correct positions and order, using the warp tool if needed. The process was used for every single part of the characters.
This is the final A3 to be printed for the Nepal board, I composed the page in this way for the simple reason to get everything inside, still have it easy to see and to have the translations there too to show that my translations are accurate. I also included a fade to the background in order to help break up the white and bring more attention to the board and to the wheel. This is my final product for this specific board and I am very happy with the results, I think that this is a strong page and it will in turn apply greatly to my target audience because of the colours, the shapes, the style and the overall design. I have done the same thing for all the posters in order to keep them connected once again.
I then took all the designs and applied them to these skateboards, I downloaded a photoshop template and used it to show what my designs would look like on an actual skateboard. I think that this is going to be used in my final presentation as an A2 to add once again to the idea that I want to push forward about making my exhibition look like a storefront. I’m getting a vinyl print done for a skateboard and a shirt print which will be put onto a mannequin. Hopefully this should help bring out this aesthetic more.
To start off with when making this I had a blank skateboard, the template came with everything that I already needed. All I needed to do was change some assets in the files. This file uses smart objects so I can easily change and apply my designs very quickly.
This is the separate file so I can apply my designs to the board, once I add the design here, I save it, and it will apply it to the board.
I then added the wheels and trucks to it as well which also came along with the template, I made the wheels white to match the ones in the design. I think that these look amazing and I’m very happy to have them on my display. I also think that this layout and style is perfect for my target audience as it has that indie DIY aesthetic to it and with the chipboard in the background it gives it more of a home made kind of feeling.